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Notes on prospecting

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Blog

Notes on prospecting.

June 2, 2026 · 5 min read

How to spot a local business that needs your help

The signals that actually predict whether a local business is a good prospect, and the ones that don't.

June 18, 2026 · 4 min read

What makes a good cold outreach email, actually

Not the mail-merge trick of inserting a first name. What actually gets a local business owner to reply.