Case studies
A few examples of how different sellers put Prospectrum to work, from a two-person agency running multiple cities to a solo consultant who narrowed down to one vertical.
Web & SEO agency, home-services focus
Went from prospecting one city at a time by hand to running four cities in parallel without adding headcount.
Cities prospected at once
4
Time to clear a day's queue
~10 min
Reply rate vs. their old cold email
~3×
Situation
Ridgeline's two founders were splitting time between client work and finding new clients, using Google Maps and manual note-taking to find local businesses with outdated websites. Prospecting one city thoroughly took most of a week, which meant new-business search kept getting pushed to whenever client work slowed down.
Approach
They set up a campaign targeting plumbers, electricians, and contractors, describing their ideal client (5-plus years in business, no online booking, under 50 reviews on Google) in plain language. Prospectrum scored candidates against that criteria and queued scored drafts every morning.
Outcome
Reviewing a day's queue took under 10 minutes instead of a full afternoon of manual searching, freeing up time to run prospecting across several cities at once instead of one.
Independent B2B outbound consultant, professional-services niche
Replaced a rented cold-email list with businesses actually matching her ideal client profile.
Leads reviewed per morning
15-25
Setup time for a new campaign
~5 min
Manual list-buying
Stopped
Situation
Working solo, Dana had been buying generic contact lists for law firms and accounting practices, most of which weren't a fit on inspection. Manually vetting each contact before writing to them wasn't sustainable at the volume she needed.
Approach
She described her ideal client, small firms without a dedicated marketing hire, in Prospectrum's setup flow, and let it score and draft outreach for law firms and accounting firms across her target region.
Outcome
Because every lead in her queue was already scored against her own criteria instead of a generic list, more of the businesses she reached out to were an actual fit, and drafting stopped being the bottleneck.
Growth consultant specializing in dental and med-spa clients
Narrowed a broad prospecting habit into one vertical and doubled the number of qualified conversations per month.
Qualified conversations per month
2×
Verticals prospected
1, down from 4
Time spent writing outreach
~0 hrs
Situation
Priya had built a career pitching a mix of healthcare-adjacent businesses, but her outreach was generic enough that most of it didn't land, and she suspected she was spreading herself too thin across too many kinds of clients to write anything that felt specific.
Approach
She rebuilt her campaign around a single vertical, dental clinics and med-spas, with scoring criteria tuned to new-patient acquisition gaps: missing online booking, thin service pages, and slow mobile load times. Prospectrum drafted openers in the calmer, more clinical tone that healthcare-adjacent outreach tends to need.
Outcome
Narrower targeting meant every draft could be more specific, and specificity is what got replies. The queue got smaller, but a larger share of it turned into real conversations.